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STARBUCKS COFFEE
History
1970's
The first Starbucks opens.The name comes from Herman Melville’s Moby Dick, a claic American novel about the 19th century whaling industry.The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.
1980's Howard Schultz joins Starbucks in 1982.While on a busine trip in Italy, he visits Milan’s famous espreo bars.Impreed with their popularity and culture, he sees their potential in Seattle.He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.
1990's The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field.After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.
2000's The Starbucks phenomenon continues.At the time of writing, Starbucks has more than 6,000 locations in over 30 countries.In addition to our excellent coffees and espreo drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.Products Caffè Mocha 摩卡
Caramel Macchiato 焦糖玛奇朵
Caffè Americano 美式
Caffè Latte 拿铁
Cappuccino 卡布奇诺
espreo 特浓咖啡
Caramel Coffee Jelly 焦糖吉利
Vanilla Frappuccino香草星冰乐
coffee Frappuccino咖啡星冰乐
mocha Frappuccino 摩卡星冰乐 Frappuccino® Blended Tea 芒果茶星冰乐
Decaf 脱因咖啡
non-fat 脱脂牛奶
frappuccino冰飲/冰咖啡
Coffee frappuccino 星巴克的冰咖啡 that called ice latte!! 冰砂 is called frappuccino they make mistake! how much did u pay? frappuccino are normally more expensive then ice latte.you can always tell them they get you wrong drink and they will make you a new one
marketing strategy To take a flexible investment and cooperation mode based on different market conditions around the world.According to the proportion of the shares held by Starbucks headquarters of Starbucks around the world to see, the mode of cooperation of Starbucks around the world four cases.
The benefits of doing so "it can borrow someone else's power to help it do a lot and the same time together."in order to direct busine-based”The reason why to take a direct way: behind the brand is in the busine, Starbucks stringent requirements of the company's philosophy of their own busine identity, brand recognition, emphasizing the action, discipline, consistency of quality
Our shop is the best advertising" Starbucks operators say.It is understood that, Starbucks has never been in the ma media spent a penny in advertising.This is both a economical and affordable way, Starbucks is unique! "
Starbucks one of the main competitive strategy is to communicate with customers in the coffee shop, with particular emphasis on communication with customers.Requires that every waiter can have a premonition customer needs.
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